Work

Patient portal redesign
Patient portal redesign
Healthcare · UX Design
2024
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About

I'm a product designer based in New York City, currently at Omnicom Production, where I design digital tools that sit at the intersection of healthcare and technology. I've been doing this for five years — long enough to know that the best interfaces are the ones people never have to think about.

My work focuses on healthcare and e-commerce — two spaces where the stakes of bad design are unusually high. In healthcare, a confusing interface isn't just frustrating; it can mean a patient doesn't get the care they need. That weight is something I carry into every project.

My process is research-first. I spend a lot of time with the people who will actually use what I'm building — watching them struggle, listening to what they say, and more importantly, watching what they do. The gap between those two things is where the real design work lives.

Outside of work, I'm drawn to anything that sits at the edge of design and communication — type, editorial design, wayfinding systems. I believe good design is honest. It doesn't hide complexity; it makes complexity feel manageable.

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Contact

Contact info

LocationNew York City, USA

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Patient portal
redesign

Company
Omnicom Production
Role
Lead product designer
Duration
6 months
Year
2024
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Challenge & Approach

Redesigned the patient portal to make accessing care feel less like a chore

The existing portal spanned dozens of patient touchpoints — appointment booking, messaging, lab results, referrals — but inconsistent UI patterns and one-off builds made it feel fragmented and operationally heavy for both patients and clinical staff.

The redesign introduced a cohesive modular system centered on clear task flows and consistent feedback states, giving each interaction a distinct purpose while preserving overall consistency across 200+ clinics.

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My Role

Led design vision and end-to-end delivery across two hospital networks

Owned concept through delivery, defining the component framework and interaction principles while aligning cross-functional partners — engineering, product, and clinical operations — on standards, feasibility, and phased rollout across all patient journeys.

Partnered with the engineering team to translate the design system into reusable components. This enabled clinic teams to configure and launch patient communications independently, reducing design bottlenecks and accelerating delivery.

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Results

Launched a modern, scalable patient experience across 200+ clinics

Patients received clearer, faster task flows with stronger confirmation states and better error recovery. A modular component system improved consistency and reduced clinical support volume while enabling faster iteration across all patient touchpoints.

−38% task completion time
−22% inbound support tickets
200+ clinics on the redesigned portal

Metrics are representative.

Next project

Checkout redesign
Checkout redesign
E-commerce
2024
Provider scheduling tool
Provider scheduling tool
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2023
Design system
Design system
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Penelope
Almonte
Contact
penelope.aalmonte@gmail.com +1 (347) 977-3652
Links
LinkedIn ↗ Substack ↗
Based in
New York City, USA
Product Designer at Omnicom Production
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